About Graphisoft

Graphisoft® empowers teams to design great buildings through award-winning software solutions, learning programs, and professional services for the AEC industry. Our award-winning products and solutions support OPEN BIM for workflow transparency, longevity, and data accessibility for built assets.  Archicad®, the architects’ BIM software of choice, offers a complete end-to-end design and documentation workflow for architectural and integrated architectural and engineering practices of any size. BIMx®, the most popular mobile and web BIM app, extends the BIM experience to include all stakeholders in the building design, delivery, and operations lifecycle. BIMcloud®, the AEC industry’s first and most advanced cloud-based team collaboration solution, makes real-time collaboration possible across the globe regardless of the size of the project and the speed or quality of the team members’ network connection. DDScad solutions support users with intelligent Mechanical, Electrical, and Plumbing (MEP) design tools, integrated calculations, and comprehensive documentation of all building system disciplines. Graphisoft is part of the Nemetschek Group. To learn more, visit more visit www.graphisoft.com 

About the position

The role reports to Demand Generation Manager – EDU and is responsible for supporting the global EDU demand generation team with executing and tracking success of the global demand generation campaigns for higher education and young architect market segment, within a specific geographical area.

Candidates in this role should be well-organized self-starter, eager to learn and contribute ideas to support a growing younger generation of Graphisoft software users. Candidate should have some exposure to the creation of, testing, and driving demand through a variety of strategies and tactics, including integrated campaigns, partnerships, content, emails, webinars, and more. 

The Skillset

• Developing experience in demand generation, particularly in managing integrated marketing campaigns that drive awareness and pipeline growth.
• Ability to work cross-functionally.
• A creative and analytical mindset.
• Be both autonomous and able to evolve within an international team.

Responsibilities of the role

• Be the main contact person between Graphisoft and Institutions within the assigned local markets.
• Support the development and execution of demand generation strategy to drive new users and advocacy within Graphisoft’s higher education market segment (including email, social media, webinars, content marketing, PPC, SEO, and events).
• Work with marketing funnel performance team to improve operational processes.
• Reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.
• Work with marketing operations to improve the efficiency and effectiveness of our marketing automation system to better nurture leads.
• Increase conversion rates to marketing qualified leads and improve the integrity of the overall database.
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.

If you think this description fits you, come and join us!