About Graphisoft

Graphisoft® empowers teams to create great architecture, through award-winning software solutions, learning programs, and professional services for the Architecture, Engineering, and Construction industry. Archicad®, the architects’ BIM software of choice, offers a complete end-to-end design and documentation workflow for architectural and integrated architectural and engineering practices of any size. BIMx®, the most popular mobile and web BIM app, extends the BIM experience to include all stakeholders in the building design, delivery, and operations lifecycle. BIMcloud®, the AEC industry’s first and most advanced cloud-based team collaboration solution, makes real-time collaboration possible across the globe regardless of the size of the project and the speed or quality of the team members’ network connection. Graphisoft is part of the Nemetschek Group. To learn more visit www.graphisoft.com 

About the Role 

The Customer Advocacy Coordinator is the voice of our customers, and the architect of how that voice shapes Graphisoft’s growth. In this role, you’ll build and manage programs that turn satisfied users into active advocates, champions, and storytellers. You’ll develop structured initiatives around customer reviews, testimonials, references, and user participation in campaigns, while ensuring their stories feed back into marketing, product, and sales. 

You’ll collaborate closely with our Customer Success, Community, and Learn teams to identify advocates, nurture relationships, and highlight real customer value. At the same time, you’ll link advocacy to growth: strengthening our presence on key review sites, supporting retention, and driving upsell potential through referrals, authentic, customer-led storytelling. 

You report to the Director, Customer Lifecycle Marketing 

Key Areas/What this role will do 

Build & Scale Customer Advocacy Programs 

• Develop and manage a structured customer advocacy framework - including referral recognition, review generation, testimonial collection, case study sourcing, and reference management
• Identify and nurture customer champions in collaboration with Customer Success and Community teams
• Oversee review platforms (e.g., G2, Capterra, TrustRadius), ensuring consistent, positive engagement and measurable reputation growth
• Manage customer reference requests for marketing, PR, and sales enablement activities

Inform & Engage Customers  

• Coordinate contributions and production of a regular global newsletter for customers 
• Synchronize with Regional Marketing enabling them to localize and distribute the newsletter 

Drive Customer-Led Growth 

• Support retention and upsell programs by leveraging advocates for peer referrals, testimonials, and proof points 

Collaborate Across the Business 

• Partner with Product Marketing and Content to turn customer outcomes into powerful stories
• Work with Demand Gen, Regional Marketing and Brand teams to ensure advocacy assets are effectively used in campaigns and digital channels
• Align closely with Community and Learn to connect active users with recognition and advocacy opportunities

Measure & Optimize 

• Track advocacy metrics such as review volume, sentiment, engagement, and influence on pipeline
• Report regularly on program impact and identify opportunities for scale
• Continuously refine outreach, communication, and reward mechanisms based on results and feedback

What We’re Looking For 

• 3+ years of experience in lifecycle, growth, or account-based marketing
• Strong relationship-building skills; comfortable engaging directly with customers and partners
• Experience with review platforms and advocacy tools is a plus
• Organized, proactive, and comfortable juggling multiple projects and stakeholders
• A collaborator at heart - able to connect marketing, success, and product teams around one shared goal: customer love that drives growth 

#Graphisoft #LI-Hybrid